GIFT

  Cards on the table: people do not give gifts just like that. Researchers at the University of California identified four main types of gift: gifts that talk about the giver; gifts with which the giver says that he understands the recipient; symbolic gifts for the occasion; gifts that contain many meanings. The most beloved and memorable gifts belong to the second category. Most often, these are things that a person has long wanted, but for some reason did not dare to buy himself. The most unfortunate choice, as a rule, is associated with symbolic gifts. Whatever the gift, the main thing is to remember the “35 cm rule” that ethical experts are guided by. It is built on the principles of proxemics, which explores the personal space of a person. In dealing with people, we allow different phases of rapprochement. The most intimate of them is from 15 to 46 centimeters. It is allowed to cross only with close emotional contact. Therefore, it is desirable to give gifts that touch the hum...

How do people choose gifts?

 

Deliberately or spontaneously, at the last moment or much in advance, but most often online. The pandemic has been going on for two years now and this time has been enough to change our shopping habits.


Google estimates that searches for "online gifts" have increased by 80%. The number of people whom we are ready to congratulate has also increased. The traditional circle included relatives and friends, now colleagues and just acquaintances have appeared in it.

But the more people, the greater the costs. According to Deloitte forecasts, on average this year we will spend 27,500 rubles for the New Year. This includes a festive table, entertainment and gifts. And the latter will take almost half the amount.

A gift budget is like investing in a relationship. The process of giving is a way to show care and attention. Therefore, we can spend weeks and even months on gifts for loved ones, but we can choose a set of chocolate and champagne for a colleague on duty in half an hour.